Jemma is a passionate fashion designer, entrepreneur and style influencer. She has been a trend expert as a fashion devotee over the past 15+ years, boasting private label and production accolades worldwide. She launched the fan favorite brand Lykke Wullf, featured in her portfolio here, as an answer to her own closet, rooted in eco-friendly choices that offer her taste-making style to her fans. She brought high waisted jeans, patch pockets, overalls and western details back in style years before it hit the mainstream. Known for her workwear sets for women, functional well fitting denim is a passion for her. 

Although it was always a small self funded business Lykke Wullf had millions of Dollars in sales and was sold in boutiques throughout the US and in major retailers such as Urban Outfitters, Free People & Madewell.  Her brand has been worn by a plethora of talented artists, stylists & celebrities over the past decade. Jemma’s portfolio includes a wide range of skills Including clothing design, photoshoot production, styling, branding, posters & prints, merchandising and film photography to name a few.

Denim Design portfolio. photo's by Dirk Mai and Jenellie Troche

With hundreds of 5 star reviews and a cult following, LW denim, designed, styled and produced by Jemma.

A little of this and that photo's by Dirk Mai, Jenellie Troche, Miriam Marlene, Citizen Kane Wayne, Dana Trippe &

Some of my favorite non Denim Collections I have designed

Photos, Designs and styling by moi

Film Photography

Celebrities & Artists

wearing Lykke Wullf

Good Job Studios projects

Illustrations, Branding & Graphic Design

Merchandising & Events