Welcome to my Portfolio. Over the past decade, I founded, built, and creatively directed my brand, Lykke Wullf as seen in my portfolio. My work included pioneering high-waisted jeans, patch pockets, overalls, and western details, setting these trends long before they hit the mainstream. 
Lykke Wullf, a self-funded business, was featured in boutiques across the US and major retailers such as Urban Outfitters, Free People, and Madewell. My designs were worn by numerous artists, stylists, and celebrities, highlighting the brand's wide appeal. Known for my workwear sets for women, functional well fitting denim is truly a passion for me. 
Though Lykke Wullf closed last year, my experience there honed my skills in clothing design, art direction, creative direction, photoshoot production, styling, branding, merchandising, and film photography. With this diverse skill set, my overall talent lies in creating cohesive and compelling visual narratives that blend innovative design with strategic brand development. Explore my portfolio to see the breadth of my work. Thank you for visiting!

Denim Design portfolio. photo's by Dirk Mai and Jenellie Troche

With hundreds of 5 star reviews and a cult following, LW denim, designed, styled and produced by Jemma.

A little of this and that photo's by Dirk Mai, Jenellie Troche, Miriam Marlene, Citizen Kane Wayne, Dana Trippe &

Some of my favorite non Denim Collections I have designed

Photos, Designs and styling by moi

Film Photography

Celebrities & Artists

wearing Lykke Wullf

Good Job Studios projects

Illustrations, Branding & Graphic Design

Merchandising & Events